Marketing strategist, editor and author Charlie Hoehn on the key things he sees bestselling authors doing to create a successful and shareable book. We talk about how to test and launch a nonfiction idea, creating a brand around your book, effective marketing strategies and the merits of self-publishing. Plus overcoming burnout and the importance of play.
Marketing strategist, editor and author Charlie Hoehn on the key things bestselling authors do to create a successful and shareable books.
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ABOUT CHARLIE HOEHN
Charlie Hoehn is a 3-time New York Times bestselling editor, 5-time author, and the founder of Author Alliance. For three years, Charlie was Tim Ferriss’ Director of Special Projects and first full-time hire. Together, they launched The 4-Hour Body to #1 New York Times, #1 Barnes & Noble, and #1 Amazon overall.
Charlie is also a creative director and video editor. Previously, he was Head of Multimedia for Scribe Media, where he produced over 500 videos and 300 podcast episodes — including two viral sizzle reels for David Goggins, and courses enrolled in by more than 20,000 students. To date, he's created six viral videos, with more than a million views each.
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